Development hours are used for planning, development, designing, training and deploying of websites, logo's, favicons, metatags, robot files, .htaccess files, search engine optimization, creating of web pages, changes, uploads, facebook pages, youtube channels, google+ pages, webmaster tools, analytics, twitter accounts and pages, sms, and so forth. Including but not limited to email templates, template changes, updates, upgrading of software, e-commerce platforms, mass email systems, website optimization, speed testing, app creation, logo creation, letterheads, business cards, branding, marketing, advertising, page layouts, colours and website launches. Development hours are not for installation or deployment of software, e.g. installing of modules or components. Development hours cannot be exchanged for support, incidents or installation hours or vice versa.